Saturday, December 1, 2012

The Secret to Getting Recommendations on LinkedIn


LinkedIn recommendations can be a great way to prove yourself to people who find you while searching on that website. But the process that LinkedIn actually recommends for getting recommendations is definitely not the best way to do so. Let's take a look at the secret that will help you to get more recommendations.

Why should you even be worried about this in the first place? Well, when people visit your profile, one of the things they can see is the number of people that have recommended you. And the higher that number is, the more likely they'll want to do business with you. That's even more applicable if they actually know any of the people listed.

LinkedIn makes it very easy to ask for recommendations. Don't!

Although that's their suggestion for getting them, through my own tests on my account and the accounts of others, I've discovered a secret that results in many, many more that you get by asking. Ready for the secret?

Give before you get.

Ralph Waldo Emerson's Law of Compensation applies here. I'm paraphrasing, but essentially he said, "To get more, you must first give more." In fact, although LinkedIn's recommends asking, their system is actually wired for giving them to work even better!

The first thing you'll want to do is go through your contact list and pick out people that you know, like and trust, and that you're pretty sure feels the same way about you. Obviously we don't want to lie just to get more recommendations, so this step is fairly important. Naturally, it can be people you've done business with. But you can also pick someone that you're in a professional organization with, or even someone who has been a client or customer of yours.

Next, you recommend them! Just write a brief description of why you feel like you can give them your endorsement, then submit it. Then they will receive an email asking them to approve your recommendation so it can be shown on their profile. Immediately after they approve it so it will be displayed on their profile, LinkedIn will suggest that they then return the favor.

Of course, not everyone you recommend will return the favor. But within 2-3 days, you'll generally see a 10% - 20% response rate where those people recommend you back.

So start going through your list of contacts today and see who you can recommend.

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