Be Like-Able to Get the Like

Get the like

If we can quantify anything from the efforts of Social Media managers these days, that is probably the number of "likes" they try to increase day by day. This represents the number of people who visited your site, and chose to receive your updates by pressing the "Like" button. These people are now your Fans. (I don't know if they are still referred to as Fans, but I am trying to be as old-school a possible. Before we go into the deep concept of how to make your Facebook page more like-able we need to understand why Social Marketing agencies fight for these people who "Like" the page. What Fans bring to the company

Believe it or not Facebook Fans are an important asset to any company. Many case studies prove that company fans are more likely to visit the store, tell other people etc... But I would only like to stress the most recent one. Facebook fans have 50% bigger intent to purchase than non-fans. Pretty useful info for everyone involved in social media don't you think. But of course on Facebook, decisions are made in matter of seconds. So the question is: How to get people to like your page in that brief split of second they pay attention to your brand? How to get the Like we so much need? How to be more Like-able:

Small guide

1. Optimize and integrate the cover and profile photo with the company communication message. Your Facebook page is suppose to enforce the brand, not be a non-integrated, insulated marketing effort.

2. Include calls to action in your posts. "Limited time only", "Get it now", Subscribe", "Call us today" are going to engage interaction more than regular posts.

3. Don't spam. Fans will feel it, unlike, and hate you. And I will be very, very disappointed.

4. Stay positive. You are going to have some unsatisfied customers every once in a while commenting on your wall. Keep your cool, don't get into arguing and offer to help them. That's how you beat the annoying jerks.

5. Don't require too much effort from your customers. If you have some active social media campaign, don't ask them for too much info. And don't expect them to take too many steps to participate in some campaign that quite possibly, you wouldn't enter if it wasn't yours.

6. Don't sell on Facebook. Nobody likes to read sales pitches, especially when they are logged in primarily to read about their friends updates. Believe it or not people don't log into Facebook to read brand commercials and pitches.

Any additions to this list? Any comments? Please feel free to post them in the comments section.

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Should Your Company Set Social Networking Posting Policies: 5 Tips for Sharing and What Should Not

The type of info shared on social networking sites will be different, and unique, for each business. Some will feel confident sharing general customer info such as stats for products sold. Others will not. However might freely share customer questions and answers provided. What your biz shares with the public is important for a variety of serious reasons. And should be taken into consideration once you decide who performs the task.

Should your company set social networking posting policies?

Since social networking (which includes blogging) is still a fairly new marketing strategy for many, companies are stopping short of considering it an integral part of their marketing department. One which also requires its own individual set of policies. Not the least of which should be how much and what should be shared.

It's important for every business to have company, departmental and employee policies. And social networking, though different from the usual marketing strategies, should be included within your marketing department. Have it's own unique policies.

This should not only include what is shared and what's not, but how it's presented, the voice used to present it. How comments are responded to. As we all now know, over-sharing, emotional posting and ignoring customer complaints, can quickly lead to major PR problems, financial loss, customer complaints and defections. And that's just to start. In short, improperly sharing with clients and customers can quickly translate into great marketing fodder for the competition. Escalate to a nightmare for you and your biz.

Here are 5 Tips to help you determine what your company should share on social networking sites:

1. Biz Stats - Financial, Customer, Marketing, Complaints - Do customers really need this info? Likely not. Except for customer complaints and reviews you may decide to share.

2. Internal and/or privileged info - Discussions re products, policies, projects in development. Unless you're launching a product, most of this info is best kept within the company; not for public consumption.

3. Company problems, court cases, etc. - Depending on the situation, you should consider making a one-time formal post including salient details. Discuss this with legal counsel. If questions persist, consider setting up a website or blog to continue responding, or turn it over to legal. Customers and potential clients won't jump ship, as easily, when they have the facts.

4. Info about competition - Most companies prefer to steer clear of negative comments about the competition. This is a legal gray area; which may rear up and bite you if you regularly post it.

5. Personal Info - As some, have sadly, come to realize, anything posted on blogs and social networking sites is immediately published. Sent out into the blogosphere and Internet. For anyone to see and read. Be aware and cautious when sharing personal info.

Do Share: Info about new products, useful resources, pertinent case histories, how-to and related articles, for example. Helpful information, tips and techniques customers and followers can actually use.

Don't: Get snarky, emotionally post, take followers for granted, refuse to respond. Fail to answer customer complaints.

One final question. Ask yourself:

'Do I really want the public to know this particular information?' After all, it immediately becomes public once posted.

That said, think twice about what you or your social networking employee posts. You, and they, represent the company. What it stands for. How it cares for and responds to its customers. And each post, or comment, can make a world of difference in how your biz is perceived.

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What Does a Facebook Like Express?

My inspiration for that post origins in a recent Podcast of the SoLoMo Show, hosted by Cory O'Brien and Adam Helweh. In my opinion, by far the best Podcast for Social Media Marketing. It covers current developments around social, local and mobile marketing and gives excellent recommendations for hot online tools. It is a must for every online marketer, so check it out.

Adam and Cory were discussing the meaning of a Facebook Like based on a recent case, where a deputy got fired because he liked the Facebook page of the opposition. The whole conversation went in the direction whether or not Social Media should be considered free speech. I don't want to dive too deep in the topic but follow the thoughts. I asked myself which meaning a Facebook Like has for myself. Which emotions, feelings and expressions do I connect with a click on the famous button?

Facebook's statement about the Like Button

What is the Like feature?

"Like is a way to give positive feedback or to connect with things you care about on or off of Facebook. You can like content that your friends post to give them feedback or like a Page that you want to connect with on Facebook" What does it mean to "Like" something? "Clicking Like under something you or a friend posts on Facebook is an easy way to let someone know that you enjoy it, without leaving a comment."

What does it mean to Like a Page or content off of Facebook?

"When you click Like on a Facebook Page, in an advertisement, or on content, you are making a connection. A story about your like will appear on your Wall (timeline) and may also appear in your news feed. You may be displayed on the Page you connected to, in advertisements about that Page, or in social plugins next to the content you like... Facebook Pages you like may post updates to your news feed or send you messages. Your connection to the page may also be shared with apps on the Facebook Platform."

The official Facebook statement about their button is as rational as expected. The takeaway is that Liking something is a sort of positive feedback for things you care about. Clicking the Like Button shows that you enjoy a post without commenting it. Very important is the point that a Like appears not only on your own timeline and in the news feed but is also shared with third-party apps. A Like is not limited to your own Facebook community and can travel quite a long way. Therefore, you shouldn't underestimate the impact of a quick Like.

When do you click the Facebook Like Button?

There are different motives for clicking the small Button on a mouse or touchpad. Since the Facebook language changed form "Become a Fan" to "Like", it could simply mean that you want to follow a brand or a page to get the latest updates. Pages often give discounts or further insights after you liked their page. Maybe you are really a fan of the organization, maybe it's hip to follow them or the action is only based on give-aways by the page you like. Clicking the Like button for a brand is a form of self-expression or public endorsement - simply a matter of individual interpretation.

Away from pages, a Like may mean that you endorse a status, statement, image or comment. It does not necessarily mean that you actually like the posted content, but you agree with it. Basically, it is a quick and casual way to express approval and show your sympathy. For instance, liking a status "your friend went from being in a relationship into being a single" expresses probably your concern instead of liking the split up (at least in most cases).

A study from ExactTarget reveals interesting findings about the meaning of a Facebook Like to users. They conclude that a Like is ambiguous and can have subtle variations in meaning that are highly dependent on context and the individual user. The study states that a Like is light-hearted, casual and fun and no commitment to anything.

"I like it, but in a different Way"

I asked some of my friends what they think when clicking the Facebook Like button. I got different answers. Some act intuitive because they really like a page or a post, others want to show support for an action or share interests with their friends. My personal use of the button is rather limited. I follow some brands because I really appreciate what they are doing and I want to keep up with their latest news. I like images and posts of friends in my network to express that I enjoy the contributions. In my perception, Facebook is still a social network, which is meant to be entertaining and let us connect which each other. Meaning that I don't put too much weight in a Like and simply see it as a tool to share my interests with others.

When it comes to pages, brands or organizations, the perception of the Like Button changes. Everyone should be aware that a casual click has a future impact and doesn't stay inside Facebook. Still, brands shouldn't overstate Likes since it can have completely different motivations and doesn't necessarily mean people support the page or become brand advocates. There is definitely a demand for a legal framework when it comes to shares, likes and tweets in the future.

Interpreting a Like can probably end in a discussion that lasts for hours. Finally, it depends a lot on the content that was liked and the person, who liked it. I am very interested in your opinion. What do you express with a Facebook Like? How do you use the small button? I appreciate your comments and, of course, a Like for this Post...

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How People Who Know Social Networking For Business Are Better Off Than Those Who Do Not

Those people who know social networking for business are far better off than those who do not know how to socially network. Social networking is a skill that is valuable now and will become much more valuable in the future. Most people cannot generate income from social media. Therefore, businesses will pay for professionals that know how to generate money from social media.

1. Social media experts can pull money out of thin air

People who have a social media list can pull money out of thin air. What this means is that they find a product to sell and ask their list to buy it and they will make sales. The amount of sales they get is dependent on how well they have created (and trained) their list to buy products from them. There is a level of skill involved; however, a person who has a list is going to make more sales for a product or service than those who do not have a list. The time and effort it takes to create a list is time well spent.

2. They can sell access to their lists

Another thing a person with a list can do is sell access to their list. This means that they will post a message for company that wants to use their list to sell their product or service. This could be one time or multiple times, it is all negotiable by the list owner. However, what is important to notice is that a list gives the owner get flexibility. They can sell access, they can sell products and services, or they just keep making a bigger list. A list is everything in a business and is the most valuable asset a business has in their position.

3. They can find job based on the type of their list

If a person with social media skills has the wherewithal, they can build a list of prospects before ever asking for a job. It is much easier to enter a sales position when someone has a list of people who are already potentially interested in the product or service that the business could provide (the business that the list owner is trying to work for in the future). There is no business owner who can turn down the opportunity to make quick money by hiring someone who already has an existing client base. A person with a list can write his or her own ticket into working with a business or working for a business in the future by proving that the hiring of that person will provide instant cash.

Building a list through social networking skills is a skill that will allow a person to write their own ticket in life. The acquisition of this skill only takes time and testing. However, the skill will allow the person to work on their own or to work for almost any company that they wish to work for in the future. It just takes time, effort, and skill. Every person should learn to build a list through social networking and then leverage that list to make a living.

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What Are Some Insider Tips for Social Networking for Business Purposes?

Social networking for business is an art form. This is because most people do not understand how to use social media for business purposes. The truth is that the target market of a business does not care where a business had lunch or who the business thinks is going to win the Super Bowl. The target market only cares about information that will help them solve their problems. Most social media gurus do not understand this fact.

1. Do not focus on your number of followers

There is a certain segment of the internet marketing community that calls themselves list builders. These people claim to be experts at generating lists of people interested in a certain topic or solving a certain problem. However, what happens most of the time for these people is that they generate lists full of people who are seeking for free information for those problems. This is akin to generating a lot of followers.

Many of the followers on Twitter may be people who are only looking to find free information about how to fix their problems. This is why focusing on followers looks impressive but the acquisition of followers may or may not increase the revenue of a business. It is better to focus on highly usable content that is consumable on for people who are really looking for someone to help them with their problem and willing to pay for it.

One of the best ways to do this is what a famous internet marketing expert calls, "racking the shotgun." A low priced (loss leader) product or service can quickly separate the buyers from the freebie seekers. Once, it is determined who actually buys and who is just looking or free advice, it becomes easier to gain the attention of those people who do buy. Focus on providing information, products, and services to those people who show that they are willing to spend money to solve their problems.

2. Get Free Market Research From the Social Networking Platforms

The social networks are an immense repository of marketing information. Many people gloss over the information that is available on these sites. However, the smart business owner does not do this. They carefully study the market for opportunities and specific language that they can use to develop a marketing message that is very persuasive to the target market.

These well-informed business owners also look for related topics that reveal business opportunities that they may miss elsewhere. Every complaint about a product or service on the social networks is an opportunity gap that no business has yet filled. A smart business owner looks at these opportunities and develops products and services to solve those problems.

A business that listens to this advice can do very well when entering a market. Not only will they be smarter about how they do business, but they will also be very effective at generating clients and sales. A business needs to be perceptive about how they use social media and how they speak to customers. The best way to be intelligent is to gain the intelligence from social media.

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The Secret to Getting Recommendations on LinkedIn

LinkedIn recommendations can be a great way to prove yourself to people who find you while searching on that website. But the process that LinkedIn actually recommends for getting recommendations is definitely not the best way to do so. Let's take a look at the secret that will help you to get more recommendations.

Why should you even be worried about this in the first place? Well, when people visit your profile, one of the things they can see is the number of people that have recommended you. And the higher that number is, the more likely they'll want to do business with you. That's even more applicable if they actually know any of the people listed.

LinkedIn makes it very easy to ask for recommendations. Don't!

Although that's their suggestion for getting them, through my own tests on my account and the accounts of others, I've discovered a secret that results in many, many more that you get by asking. Ready for the secret?

Give before you get.

Ralph Waldo Emerson's Law of Compensation applies here. I'm paraphrasing, but essentially he said, "To get more, you must first give more." In fact, although LinkedIn's recommends asking, their system is actually wired for giving them to work even better!

The first thing you'll want to do is go through your contact list and pick out people that you know, like and trust, and that you're pretty sure feels the same way about you. Obviously we don't want to lie just to get more recommendations, so this step is fairly important. Naturally, it can be people you've done business with. But you can also pick someone that you're in a professional organization with, or even someone who has been a client or customer of yours.

Next, you recommend them! Just write a brief description of why you feel like you can give them your endorsement, then submit it. Then they will receive an email asking them to approve your recommendation so it can be shown on their profile. Immediately after they approve it so it will be displayed on their profile, LinkedIn will suggest that they then return the favor.

Of course, not everyone you recommend will return the favor. But within 2-3 days, you'll generally see a 10% - 20% response rate where those people recommend you back.

So start going through your list of contacts today and see who you can recommend.

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Why Social Networking For Business Is So Popular

Social networking for business purposes is so popular because it is a very easy medium for business owners or managers to communicate with prospects and clients. People love to take the path of least resistance and there is no path with less resistance than social media. Social networking is one of the most enjoyable activities online and makes the job of networking very fun and easy.

1. Direct messaging may be the best way to contact anyone

Twitter is still one of the places that most people (including some celebrities) manage themselves. One of the biggest secrets is that almost anyone is contactable if they are contacted via a direct message within the system. This used to one of the most underutilized tools in on most social networks. The reason why is that people were used to using the status update tool to keep each other updated about the happenings around the social network mediums. Even now, there are a slew of marketing gurus and celebrities that still answer their own direct messages on the some of the social network platforms.

2. The social networks mimic the way people talk

Social networks also mimic the way that most people talk already. They allow for enjoyable conversations because the systems are very easy to use and fast. This speed allows people to use the networks even when they should not be using them (at works, perhaps?). However, for business purposes, this allows two parties to communicate very quickly about partnerships, joint ventures, or anything else business related.

This is all made very simple because the conversation is turn based. Each party can post a status update to a conversation but the conversation pieces do not overlap or overwrite each other. This allows the parties to talk freely and on a variety of topics without losing their place in the conversation.

3. The newer social media platforms allow the use of videos and images

The platforms also allow the use of videos and images. These images and videos can add an extra element that makes the use of the system more entertaining than its predecessor (online bulletin boards) does. The old bulletin boards were places that were just full of text. They did not feel active and felt very sterile. The newer social media platforms allowed people to use different mediums and made the systems feel like they had more life. This allows a business meeting to be far more interactive as well. Instead of sending presentation slides between the two sides, the presenting company could show a movie instead. This greatly enhanced the usability of the social networks.

Social networking for business purposes is only going to gain more popularity over time. The ease of use will allow it to grow much faster in the coming years until it becomes just as common as business card is for business. Social networking is one of the most popular methods of communication available. In fact, it may have usurped e-mail as the preferred way to contact a person. Social media has become inter-weaved with popular culture and any company or person who does not have a profile is seen as a person who is behind the times.

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Increase Profit With Twitter

People have always searched for ways to increase the profit of their business, regardless of what business it actually is. Over decades people have invested in advertisement and customer care as a way to lure customers in and keeping them. But this has changed in the past few years. People are connected to the internet 24/7 and are very much involved in social networks. You will see on this article how to increase your profit exponentially with Twitter; simply by using the popular social network you will be capable of seeing a noticeable increase in your income.

One of the most obvious ways to increase revenue is to do a little advertisement. This will catch the customers' attention and will draw them into your business, whether you have a physical store, an online project, or both.

With Twitter there are no limits as to the amount of people follow you; in other words, there is no limit as to how many people find out about what you have to say and offer. You can simply post information on hot deals that you offer, great discounts, new products coming soon, special offers for a specific time frame or day, and much more. Your customers (and potential customers) will find out about all these options and will be walking into your business increasing your profit. Keep in mind that Twitter is a free service, so there is no cost associated and there are no limits as to what you can do.

Another clear example to increase your profit exponentially with Twitter is to include links that will direct the reader back to your website. On your web site you can have many options to increase earnings besides the clear examples of selling goods (both tangible and virtual). There are advertisement options where your site will get paid for every time that someone visits your site, or you can get paid for every time that someone clicks on an ad located on your site, and more. This means that it is vital to have people walking into your site and reading what you have to say in addition to just purchasing what you sell. Using Twitter to have the clients link back to your site will lure traffic in and you will have a great economic benefit; you can thank Twitter.

You may be wondering how to actually acquire Twitter followers, and this is a simple task. The most straight-forward ways are that people actually get to know you first and search for your (or your business') profile on Twitter or be referred by some friend of theirs who is already following you. Another option that works just as well (and I speak through personal experience) is to purchase followers. Fiverr.com is one of the best sources to do such a deal. The options here are to purchase plain followers or to purchase targeted followers; the latter is the best option, since these are people who are already interested in what you do and what you offer. This means that with a small investment and in no-time you can have thousands, or tens of thousands of people reading your news feed. This is a very quick and efficient way to let large groups of people find out of your products, your services, deals, discounts and much more!

To sum up, these are the best and most efficient ways to make profit out of Twitter, either with a direct or indirect impact, but very valid nonetheless. I hope that this comes useful to you; and remember: there are no limits as to what you can do with a social network as is Twitter, whether it is gaining new customers, increasing sales, providing customer care and much more!

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Social Networking Is Proving to Be a Valuable Tool for Healthcare Professionals

Healthcare is easily one of the most dynamic and consistently changing industries in the world today. With new treatments being developed, new drugs being tested, and new policies being implemented at what feels like an ever-increasing pace, healthcare professionals are responsible with keeping up to date with this constant flow of information. Social networking that is geared specifically towards these professionals is becoming more and more relevant each day, not only for the sake of keeping them informed, but also for the sake of helping them when they need aide, and connecting them with fellow professionals from around the world.

These days, not only is there a lot of new information for healthcare professionals to stay on top up, but it also comes from a number of different sources. Tracking new state and federal mandates, drug information, treatment options, and so on, can be a huge time-sink. To top it off, these tidbits of information tend to be posted in various spots all over the internet, sometimes making them tough to track down. If you don't know where to look for this inform, it can be even bigger time-waster, and let's face it, many people in the healthcare field don't have time to waste.

There comes many times in a medical professional's life where they need a helping hand in order to make sure that a patient procedure is performed correctly. In those instances, there is no better person to ask than an experienced colleague. However, sometimes those colleagues are not immediately accessible, especially for those who perform care on patients outside of a hospital or office. A well connected healthcare social network can put this distressed healthcare provider at ease, knowing that countless other colleagues are there to help at any given moment. Many times, questions asked through a populated social network are answered in minutes, if not seconds!

As the age-old adage goes, "two minds are better than one," which especially rings true in the world of healthcare. Healthcare professionals work together on countless medical issues in order produce the best possible treatment options for their patients. Having such easy access to other professionals lets medical practitioners brainstorm with their colleagues like never before by enabling them to directly reach out to fellow professionals from around the world at the touch of a finger. With this kind of access granted by a healthcare social network, who knows what of incredible feats the world's healthcare professionals will be able to accomplish!

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The Marketing Significance of a Hash Tag

The hash tag is one of the weapons in an internet marketer's arsenal that every person should learn to use. This is because many people do not know how to harness the power of a hash tag. However, a person who learns to use a hash tag and understand the power it wields, is a person who can gain publicity at the drop of a hat.

The pioneer in this method is a gentleman named Zack Ryder. This gentleman has used social media to market himself and get himself on TV more often than he already was (he is a professional wrestler) on TV. One of the significant strides he has made when using the social media systems to "trend" on certain channels. This particular social media channel uses a hash tag to show what the hottest topics are in the world.

Zack used a hash tag to gain the attention of a celebrity he wanted to meet. He used a question and answer session and asked his participants to use a hash tag. This successfully allowed him to trend his name with the celebrity's name. This is a feat that many people do not achieve this in their use of social media. However, the right strategy is all it takes to make a term trend on the social media systems.

How much does it actually take to get something to trend? It takes at least 1500 tweets from 500 to 900 users to use the same hash tag. This means that a person has to have a significant base of followers or they have to have something viral on their hands (this does not happen very often for most people). However, a business brand or a personal brand can gain a lot of exposure by successfully trending on the social media systems.

What happens when a person begins to trend? The social media systems are popularity based systems; therefore, the trending topics reach a phenomenon named, "the Jet Stream." In most cases, the jet stream refers to an ad on a pay per click system that makes the network so much money that they experiment with putting that one ad everywhere. In this case, the hash tag has become so popular that everyone begins to use it.

The people who use the hash tag tend to use it in jokes and such (most of which is not related). However, there are millions of people on the social network looking at the trend on the social network and therefore become familiar with the brand name. This means that a company can gain mass exposure very quickly for almost no money.

Therefore, a business that follows the Zack Ryder q and a trending model will experience a higher chance of trending on the social media systems than normal. Therefore, a person who can get their information to trend is a person who has a business that can gain a lot of exposure very quickly.

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Why the Most Important Thing That a User Has Online Is Their Privacy

Social media privacy is very important. If a person has anything it is their identity. Ideally, this identity would be different than everyone else's so that people knew who they were talking to at all times. Therefore, it would make common sense that a person would want to protect their identity and their interests and likes from people who they do not know and have no business speaking to at that moment. However, this is not how the social networks function. Most of the major social networks believe that all information about a person should be shared with anyone who cares to look. This is a massive problem for every user who uses a social networking platform. Just because a social network thinks it's true does not make it true at all. This is because revealing all the information about a person is a dangerous proposition that every user of the social network systems should avoid.

Obviously, the number one goal of a person on the social networking platform is to keep up with their friends but also to keep their profile is private as possible. The truth about the social networks is that they set their default settings to allow everyone including strangers to see everything about a person, even if they have no connection at all. This should be a red flag for most people when they sign up to use a social networking system. A person does not leave your front door open for any person who wanders by to come in and look around. Not only would this allow people into the house. Who would want to steal things but it is also very creepy for a person to do that. However, this is how most social networks actually function. They basically let any stranger walk in the front door. Have a look around and take anything they want.

This type of security is not useful for keeping banking and financial information private. This any of this information can be used to help a person access someone else's financial information. What is even worse is that a person may have built their password for the bank account off a derivative of something in the profile. Therefore, they are that much closer to getting access to the money of the user. The fact of the matter is that a hacker only really needs to know a birthday, a address, and a name of the high school. In some cases to get access to banking information over the phone or on the Internet. It really depends on how the user set up their security questions. Nevertheless, no matter how they set up security questions any person who can grab someone's birthday is one step closer to accessing all the information about their banking information.

Finally a social network uses this information to deliver highly targeted offers to a user. This means that the user will find whatever is advertise to them very enticing. This can be a massive problem because this is impulse spending. Impulse spending is spending money on things that were not previously budgeted. This is very dangerous for person because impulse buying is the fastest way to an overdraft fee. Therefore, the more privacy that a user can get more likely that they will not buy anything or have there are financial information taken away from them.

Therefore, a person who is concerned with or social media privacy is a very smart person. Protecting the identity of a user should be the number one concern of the social networking platform. However, most of social networking platforms have to use the information to make money because there is no other way for them to monetize their products and services. This means that the onus of privacy is put onto the user themselves. A smart user logs into all the fine print that a social networking platform provides a makes an informed decision on whether or not to use that platform in the future.

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How Google+ Can Benefit Your Business

Google has become one of the top search engines used by individuals every day. When someone hears the name Google, they immediately recognize the name and know what it is. Google produces revenues over $30 billion a year and they have recognized that in order to keep producing numbers like that they must keep their services current and relevant. This realization has led to the development of Google+; it is a new social website that Google is hoping will develop the same type of following as Facebook and Twitter. Google+ is well on its way to meeting that goal; they have recently passed 250 million registered users.

Google+ has proven to be popular among individuals and businesses are beginning to notice the relevance of becoming active on the website. Many businesses have started to include the Google+ one button on their websites and other social media accounts. This button allows users to be connected with the company on Google's social media website. Adding this button to your website will allow viewers to share your content on Google+ and share it among their friends if they find it to be relevant. There is also another benefit to having your information shared among Google+ users; it shows the Google search engine that you provide quality content and this will help improve your search engine ranking.

When your company becomes part of the Google+ website, it is important that you create circles. Circles allow users to place all of their contacts into different circles. These circles can be used to group friends, business contacts and many more. Circles allow you to post certain information to different groups of people who may find it more relevant than others. This also allows you to create custom content for each of the circles you have created. Providing your contacts with information that they feel is relevant is an important way in which to improve your business.

One of the most important benefits to joining Google+ is how it can positively influence your businesses search engine ranking. Because you are constantly updating and providing your circles with fresh content, Google the search engine recognizes that and determines that your business is worthy of receiving a higher page ranking. Actively participating on Google+ also allows you to post content and information that search engines use to base their rankings on. Google+ has become an important part of SEO marketing. If you are trying to improve your SEO results, joining Google+ may be just the boost your marketing efforts need. Google+ is proving itself to be a relevant social media website. While it does require some work on your part, the benefits that it can provide your business with are well worth the extra effort.

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How Friends Influence Social Media Privacy

People should be concerned about how their friends use social media. Especially, if the users are interested in social privacy because the fact of the matter is that a friend can influence another person's social media privacy as much as the user themselves. This is a massive problem that everyone interested in social privacy should be aware of because the problem will become worse before it gets better.

The truth is that the social media systems will always do what benefits them before the users. They have to do this because they have to make money. A business that is interested in making money will never have their users' interests at heart first no matter what they might say.

Therefore, it is up to the user to defend their interests online. They must defend their privacy against the social media system and well meaning friends who use the social media systems. This is because the friends of the user can directly influence how much privacy a person has on the social media systems.

A well meaning friend is always trying to share their shared experience with another user. This makes them feel connected to the other user and helps the other user (most of the time) feel connected to them. However, this one action can be extremely dangerous.

The social media system is always engaged in collecting information about a user that they can use to sell to companies that want to sell that information to advertisers. Therefore, the information that a friend releases about a user will be gathered and categorized.

This means that a social media system will use that information to categorize the user and they will sell the space to advertise to that user. This means that the ads will be specifically targeted towards the interests of that person. All with no prior consent of the user or knowledge (on some of the social networks).

Therefore, a person who is careful about what information they post about his or herself can be dragged into advertising by their friends. They do not even have to say anything, if a person "tags" them in a post then the social media system is aware that the person might be interested in whatever subject that person was "tagged in".

This might mean that a person has a standing agreement with other people to not tag them in posts or updates. This is the best thing to do in most cases. This standing agreement will make it clear that the social media user does not like the social system collecting information about them and should limit the amount of information that the social system has about them.

In the end, it is on the user to make sure that their friends do not misuse the privilege of having them in their social network. A person who tells their friends that they do not want to be tagged in posts or updates gives his or herself the power to choose what information the social system has about them now and in the future.

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How You Can Make a Business Social Media Network Easier to Use

The first way to make a business social media campaign easier to use is to have daily goals. Daily goals keep a business owner or a social media manager focused on what they need to do to build the business and the network of the business. Daily goals are the secret to not feeling overwhelmed by some massive amount of information and possible actions that a business can take while on the social systems. Therefore, these daily goals are almost everything inside a social campaign. These goals help save a business owner or social manager's sanity during the day.

Another thing that the business social networks can do, especially when they are combined with a collaborative tool is delegate tasks that must be done effectively. A business owner is a person who has a very limited amount of time. Therefore, they cannot be bogged down with minuscule tasks that do not bring money into a business. A business owner is the driving force behind a business and therefore their time must be used for activities that generate a lot of revenue. This is because they are the only person in the business who could do this. Therefore, the smaller tasks that can be delegated should be delegated. This allows the business owner to focus on building the business and not doing minuscule things that do not help the business grow.

This is why a collaborative tool combined with a social business-networking platform is very important. These tools allow a business owner to effectively delegate the work to someone who is less important in the business. Therefore, the business owner can spend all their time building the business instead of worrying about if there floor is mopped or if they sent a bill out. A business owner needs to worry about growing the business and nothing else.

The last and most important thing that a business owner can do to make their social networking campaign as effective as possible is to find someone to help them. Obviously, this takes an expert in using the social media system. There many people who purport that they are social media experts but they are not. A real social media expert is someone who can build a list, and use that list to sell products and services. Most social media experts rely on their friend and follower list to prove how good they are at the social media systems. However, a large list is not a buying list. Sometimes that list is just a list of people who like to hear from that particular list owner. The truth about social media and its experts is that those who are skilled at using social media systems are able to sell products and services with their list. If a social expert cannot do this then they are not an expert they are merely an amateur who is good at building a list of people who like to hear them talk.

In conclusion, there are many things that a business owner can do to make their business social networking experience more effective than it presently is. Looking at this article in paying attention to all the details will help a business grow their social media campaign larger. This is a massive plus as a larger network is always helpful to grow the business. Therefore, any business that is hesitating to get into social media should not hesitate anymore and find the right help to get them the results that they want.

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Why A Business Should Have Access To Social Media At All Times

A business should always have social networking on hand wherever they go because social media will allow them to grow their business no matter where they are physically. Social networking is a fast and easy way to keep in touch with business associates and the customer base. A business can quickly release a sales message by targeting their employees or customers using the social media platform. This speed is exactly why a business needs to have social media at their finger tips at all times. A message can be thought and delivered to those who should hear it in almost the same breath. Social networking can be the tipping point for a business and can help a business stream line its methods of communication.

Social media also allows a business owner to rally the troops via the network. This, of course, is dependent on the managers who the business relies on to be on the social network for work purposes. However, if all managers are on board, they can have the message within seconds and mobilize themselves to carry out that specific order. This speed can be overwhelming for any business that is not on the social networks. These companies are not as well prepared to handle the swiftly changing landscape and are not ready to change directions at the change of a hat. The business that is on the social networks can make changes and leave their opposition in the dust.

Social media platforms that are built for business are also known for their ability to share files across the platform. This allows a business to make even finer adjustments to their marketing messages and their presentations. This is all on the fly and while they are on the stage or presenting to a company. This can help a business close a sale because they will be able to tailor the presentation to the audience and make the presentation feel very personalized for them.

Social networking also allows the business owner to have a pulse on the heartbeat of their business. They can monitor the chat and messages passing between their workers. This allows them to encourage those workers who need a little help and give further instructions to those workers who need more advice on what they are doing. It also gives a business owner a good sense of what is really happening inside their business even when they are thousands of miles away in a business meeting. This is information that may not be available with any other form of communication available.

There are numerous reasons why social networking should be available for a business owner 24 7. A business owner will be able to manage their workers and get a feel for the morale of the business by using the social networking platform. They will also be able to change directions if the business gets off track on a project, and they will be able to help their sales representatives make better presentations and pitches. Social media or social networking is a medium that every business needs to get involved with today.

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